About

Hi, I’m Ariel (August) Poserio, a UX Design Leader...

I create human-centered digital experiences that connect people and solve problems. With 20+ years of expertise, I thrive at the intersection of design, technology, and innovation. From reimagining retail to transforming banking, I craft solutions that inspire and deliver results.

Driven by Design. Inspired by People. Empowered by Technology.

Great design starts with empathy. My approach blends user insights with cutting-edge tools to create meaningful outcomes. As the leader of the Experience Design (XD) Studio at a global technology consulting firm, I guide global teams in shaping impactful experiences across industries.

Design Principles I Live By

Design Thinking: My Playbook
I tackle challenges with a flexible, iterative process that emphasizes understanding users and exploring fresh ideas. It’s where brainstorming, prototyping, and testing come to life.

Human-Centered Design: My Foundation
People are at the heart of every solution. I design with purpose, ensuring every experience connects meaningfully with users and the business goals.

Experience Design: My Goal
‍I focus on creating designs that are not just functional but resonate emotionally with users. If it sparks engagement and feels relevant, I’ve done my job.

Skills That Solve the How.

UX Design Leadership

From user research to journey mapping, I excel in crafting seamless digital experiences.

Technology Expertise

Competent with AI and proficient in frontend technologies and mobile frameworks.

Collaboration Champion

Skilled in running design sprints and aligning cross-functional teams.

Achievements that define me

Life Science

Shaping Life Sciences Research Platforms

Created intuitive tools that enabled breakthrough discoveries in life sciences.

Telecommunication

Transforming Retail with Human-Centered UX

Redefined telecom retail UX, increasing engagement by 249% and boosting sales by 170%.

Banking

Simplifying Digital Banking

Redesigned UnionBank’s website, boosting page views by 90%

Banking

Revolutionizing Digital Banking

Designed UMobile and UShare, empowering users and supporting over 200 nonprofits.

Social Media

Enhancing News Media Platforms

Improved engagement for Rappler with responsive, mobile-first design.

Broadcast Media

Driving Engagement for ABS-CBN Global

Boosted traffic by 94% through strategic website redesigns.

Broadcast Media

Introduced Web Strategies for ABS-CBN Interactive

Led the strategy and development of ABS-CBN’s digital platforms, ensuring cohesive and engaging user experiences through collaboration with UI designers and engineers.

Travel and New Media

Award-Winning Early Career Highlights

Created an award-winning travel website for Pangasinan, showcasing the potential of digital tourism. Founded Fuzzworks Studio, refining skills in newmedia design and business strategy.