Design journeys
users love.
Hi, I’m Ariel, a UX Design Leader
I create digital experiences that simplify life. With over 20 years in UX, I’ve transformed banking, news media, and tech platforms. My focus is on design that works beautifully and effortlessly.
I believe great design is about solving real problems. Whether it’s streamlining systems, refining user journeys, or exploring AI, I aim to make every interaction smoother and more meaningful.

Collaboration is key. By asking “What if?” and working with curious minds, I deliver solutions that connect people, technology and ideas.
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Projects That Make an Impact.
A curated selection of projects spanning 20 years, showcasing work in banking, telecommunications, travel, and life sciences. Each piece reflects a focus on creating user-centered solutions that solve real problems, drive results, and make technology more human.
01
Revitalizing Narrators' Influencer Platform
Revamping Narrators: Redefining Influencer Engagement
Design Case Study
02
Rappler: Revolutionizing Social News Media
Reimagining News for the Digital Generation
Design Case Study
03
Transforming B2B E-Commerce Experience
A Strategic UX Case Study for a Global Consumer Goods Leader
Design Case Study
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